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Analysis Of The Impact Of Effective Communication In Increasing Organizational Productivity
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ABSTRACT
The topic of this research is Analysis of the Impact of Effective Communication in Increasing Organizational Productivity. A case study of the Nigerian Breweries Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey design for the study. The population of the study was eight hundred and ninety-nine (899) employee of the company, with sample size of one hundred and thirty-three (133). The researcher used both the primary and secondary sources of data in the course of the study. The primary data were collected through the instrument of questionnaire and observation. The secondary data were collected from text books, journals, magazine, newspapers, and libraries. The research finding revealed that communication breakdown has effect in the management of an organization which results in low productivity. The researcher recommended among other management should continue to keep in touch with the workers on new development in the organization.
7
TABLE OF CONTENTS
Title page
i
Dedication
ii
Abstract
iii
Acknowledgement
iv
Table of contents
v
Lists of Tables
Lists of Figures
CHAPTER ONE: INTRODUCTION
1.1
Background of the study
1
1.2
Statement of the problem
4
1.3
Objectives/purposes of the study
5
1.4
Research questions/hypothesis
6
1.5
Significance of the study
6
1.6
Limitation of the study
6
1.7
Scope of the study
7
Chapter References
8
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1
Theoretical framework for the study
9
2.2
Historical background
19
2.3
Current literature on theories postulated above
21
Chapter References
45
CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY
3.1
Research Design
46
3.2
Sources of Data
46
3.2.1
Primary Sources of Data
46
8
3.2.2
Secondary Sources of Data
47
3.3
The population of study
47
3.4
Sample Design and Determination of Sample Size
48
3.5
Methods of Data Collection
50
3.5.1
Questionnaire Design, Distribution and Collection of Responses
50
3.5.2
Secondary methods of Data Collection
50
3.6
Methods of Data Presentation and Analysis
51
Chapter References
52
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1
Data Presentation
53
4.1.1
Demographic characteristics
53
4.1.2
Presentation According to Key Research Questions
55
4.2
Analysis Based on Research Hypothesis
55
CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATION
AND CONCLUSION
5.1
Summary of findings
62
5.2
Conclusion
64
5.3
Recommendations
63
Bibliography
65
Appendix
67
Questionnaire
68
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LIST OF TABLES
Table 4:1.1 Age Distribution of Respondents
53
Table 4:1.2 Gender Distribution
54
Table 4.1.3 Distribution of respondents of Marital Status
54
Table 4.2.1 Do you know, the objectives of your organization, if yes,
where were they made known to you?
55
Table 4.2.2 Does knowledge of objective affect your attitude at work?
56
Table 4.2.3 Who communicates managerial decisions in your
organization?
56
Table 4.2.4 Which medium of communication do you prefer?
57
Table 4.2.5 To what extent do cordial relationships affect the
effective communication?
58
Table 4.2.6 In your opinion do you think that interpersonal relationship
with colleagues affect effectiveness of communication
in your organization?
58
Table 4.2.7 How long have you spent in this organization?
59
Table 4.2.8 Do you think that communication in your organization
is effective?
60
Table 4.2.9 If yes, do you think it improves managerial performance?
60
Table 4.2.10 Does knowledgeobjectiveofaffectcompany’syour
attitude to work?
61
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