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AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA

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ABSTRACT
The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media.
The right of women have been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of things simply because of unorthodox beliefs. today, some women have been forced to accepts that their major role should be in the kitchen.
Today, women in Nigeria are quickly realizing their supposed role in the society. More educated women are now speaking out against the injustice being meted out to the women folks. At that point, thermal which the mass media is supposed to  play comes in. as a good agent of socialization, the mass media which concepts the radio, television and the press is expected to champion the campaign for women employment.
Being the case, I researched and evaluated the attitudes, contributions and problems of the mass media towards this direction.  I also gave useful suggestions on how best the mass media should go in order to succeed in this worthy campaign for women employment.

TABLE OF CONTENT

COVER PAGE                                I
TITLE PAGE                                II
APPROVAL PAGE                            III
DEDICATION                                IV
ACKNOWLEDGEMENT                        V
ABSTRACT                                VI
 TABLE OF CONTENT                            VII

CHAPTER ONE
INTRODUCTION                                1
1.1    BACKGROUND OF THE STUDY                3
1.2    STATEMENT OF THE PROBLEM                6
1.3    OBJECTIVE OF THE STUDY                    7
1.4    SIGNIFICANCE OF THE STUDY                8
1.5    RESEARCH QUESTION                    9
1.6    RESEARCH HYPOTHESES, CONCEPTUAL AND OPERATIONAL DEFINITIONS  9
1.7    ASSUMPTIONS                            12
1.8    LIMITATION OF THE STUDY                12

CHAPTER TWO
LITERATURE REVIEW                        14
MASS MEDIA’ CONTRIBUTION                    17
2.1    ROLE OF RADIO                         17
2.2    TELEVISION AND WOMEN EMPOWERMENT        19
2.3    THE PRESS AND WOMEN -EMPOWERMENT CAMPAIGN                20
2.4    NEED FOR WOMEN EMPLOYMENT CAMPAIGN.    22
2.5    PROBLEMS HINDERING THE MASS MEDIA IN IT  CAMPAIGN IN SUPPORT OF WOMEN- EMPLOYMENT                            25
2.6    SUMMARY OF LITERATURE REVIEW.            26

CHAPTER THREE
3.1    RESEARCH METHOD                        27
3.2    RESEARCH DESIGN                        28
3.3    RESEARCH SAMPLE                        28
3.4    POPULATION OF THE STUDY                29
3.5    SAMPLING TECHNIQUES                    30
3.6    MEASURING INSTRUMENT                    30
3.7    DATA COLLECTION                        30
3.8    DATA ANALYSIS                        31
3.9    EXPECTED RESULTS                        32

CHAPTER FOUR
DATA ANALYSIS AND RESULT                    33
4.1    DATA ANALYSIS                        33
4.2    RESULT                                46

CHAPTER FIVE
5.1    CONCLUSION                            51
5.2    SUMMARY AND RECOMMENDATION            
5.3    QUESTIONNAIRE                        53
5.4    BIBLIOGRAPHY                            60
 

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