Home » Mass Communication » INFLUENCE OF PRODUCT PACKAGING ON CONSUMERS’ PATRONAGE

INFLUENCE OF PRODUCT PACKAGING ON CONSUMERS’ PATRONAGE

Sold By: Joe Project Store | Item Type: Project Material | Report this?  |  Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | 1 order. | Marked useful: 4,292 times

Delivery: Within 24 hours

Abstract

The significance of product packaging in the sale and durability of products cannot be overemphasised in this competitive market. The research examines the influence of product packaging on consumers’ patronage of indomie noodles. The research used quantitative research with survey method while questionnaire was used as data collection instrument. 100 respondents that were selected from the total population within Asaba Metropolis using non-probability method because of its convenience, respondents were selected purposively using accidental sampling method. It is shown from the findings that respondents retained and remembered indomie noodles product easily through its product packaging. It is recommended that manufacturers should use relevant colour and typography in a simple but detailed manner to depict what the contents is all about while suitable container should be adopted as well.


This material content is developed to serve as a GUIDE for students to conduct academic research



Delivery: Within 24 hours

Advertise Here

For advertisement, call 08168958821

Not what you were looking for? Perform a search

What's your project topic?


Comment on Facebook: