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Project topics and materials on "Assessment of pricing policies"

  • 1. PRICING POLICIES

    » Chapter One Pricing Policy 1.0             Pricing Theory: Pricing is an important and complex element of the marketing mix and generates the highest level of external interference because of its place as a major determinant of the volume of goods and services available for the consumers in any economy.   1.1     Concepts of Price: A lot of definitions have been given to price b...Continue Reading »

    Item Type: Project Material |  50 pages |  4,893 engagements | 

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