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Project topics and materials on "Effects of sales promotion"

• 1. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION

  » ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in increasing the buying and drinking habit of Coca Cola products. In this case the survey method was us...Continue Reading »

  Item Type: Project Material |  50 pages |  5,238 engagements |