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Project topics and materials on "Impact of advertisement in Nigeria"

  • 1. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA

    » ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to 120 respondents in Abraka. The research shown that the perception of GSM customers towards interruptive G...Continue Reading »

    Item Type: Project Material |  50 pages |  4,481 engagements | 

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