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Project topics and materials on "Relevance of marketing information system"

• 1. THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING

  » ABSTRACT   The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the p...Continue Reading »

  Item Type: Project Material |  65 pages |  4,632 engagements | 

• 2. THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING

  » ABSTRACT   This project looks at the impact of marketing information system on decision making in an organization, case study of Coca Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted experimental survey research method where the quest...Continue Reading »

  Item Type: Project Material |  50 pages |  7,838 engagements | 

• 3. AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELO...

  » ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to understand the extent of which information system have helped in staving  the problems of customer more...Continue Reading »

  Item Type: Project Material |  50 pages |  5,207 engagements |