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Project topics and materials on "Relevance of test marketing"

  • 1. TEST MARKETING OF NEW PRODUCT ITS EFFECTIVENESS AND PRODUCT PERFORMANCE

    » CHAPTER ONE   1.0      INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business. They energize the company’s marketing, sales and distribution activities and provide new opportunities in the face of declining markets for existing products. ...Continue Reading »

    Item Type: Project Material |  50 pages |  5,091 engagements | 

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