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Project topics and materials on "Roles of consumer behaviour"

• 1. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

  » ABSTRACT   This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.       To examine certfically the level of awareness generated to find out the medium through which the awareness was created.       The population of study includes the relevant staff and management o...Continue Reading »

  Item Type: Project Material |  50 pages |  5,178 engagements |