1. EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS

» ” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years. The research looked at the relationship between the distribution and the relationship between the distribution strategies and the availability of petro...Continue Reading »

Item Type: Project Material | 84 pages | 8,412 engagements |

2. MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES

» (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide. Data collected were organized and analysed by putting them into tables, freq...Continue Reading »

Item Type: Project Material | 95 pages | 9,178 engagements |

3. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN E...

» THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succ...Continue Reading »

Item Type: Project Material | 73 pages | 7,054 engagements |

4. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY

» (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: Determination of the extent marketing research can improve product quality. To find out how marketing research can increase profitability. To ascertain t...Continue Reading »

Item Type: Project Material | 71 pages | 9,234 engagements |

5. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) telephon...Continue Reading »

Item Type: Project Material | 100 pages | 6,414 engagements |

6. THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS

» (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This simple connotes that the effectiveness of product advertising can lead to increase in product advertising on sales vol...Continue Reading »

Item Type: Project Material | 100 pages | 10,243 engagements |

7. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR

» A CASE STUDY OF AFRICAN PETROLEUM’S PLC Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very ...Continue Reading »

Item Type: Project Material | 126 pages | 9,278 engagements |

8. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

» PROBLEMS AND PROSPECTS OF MARKETING IN SMALL SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business. Also the study...Continue Reading »

Item Type: Project Material | 97 pages | 13,499 engagements |

9. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR

» (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT HARCOURT). ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually ve...Continue Reading »

Item Type: Project Material | 95 pages | 6,615 engagements |

10. PRICING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METR...

» ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literatu...Continue Reading »

Item Type: Project Material | 50 pages | 7,439 engagements |

11. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS

» (A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving its objectives. In the study some instruments was used in the investigation and they include: oral interview, questionn...Continue Reading »

Item Type: Project Material | 55 pages | 8,225 engagements |

12. THE IMPACT OF MARKETING MIXIN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES

» CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, student’s lectures, and marketing p...Continue Reading »

Item Type: Project Material | 54 pages | 6,557 engagements |

13. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSU...

» EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marke...Continue Reading »

Item Type: Project Material | 78 pages | 9,154 engagements |

14. IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT ...

» TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8 Limitation of the study 1.9 Definition of Terms References CHAPTER TWO: LITERATURE REVIEW 2.1 Theoretical Framework 2.2 Factors that contributes to ...Continue Reading »

Item Type: Project Material | 71 pages | 13,423 engagements |

15. PROBLEM AND PROSPECTS OF RETAIL MAKETING IN IMT

» A CASE STUDY OF NKUTUME ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project w...Continue Reading »

Item Type: Project Material | 34 pages | 7,196 engagements |

16. MARKETING OF LOCAL MADE PRODUCT

» A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made products. The objectives of the study are as follows: 1. Investigating the marketing...Continue Reading »

Item Type: Project Material | 72 pages | 12,253 engagements |

17. THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU A...

» ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of aerial detergent companies in Enugu and Abia. The sample for the study is fifty subjects stratified random sampling technique was employ...Continue Reading »

Item Type: Project Material | 54 pages | 8,989 engagements |

18. EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTR...

» (A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of custom...Continue Reading »

Item Type: Project Material | 72 pages | 8,360 engagements |

19. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION

» RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their customers. 3. To identify those problems tha...Continue Reading »

Item Type: Project Material | 94 pages | 6,532 engagements |

20. THE MARKETING OF EDUCATIONAL SERVICE

» (A CASE STUDY OF IMT ENUGU) ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and em...Continue Reading »

Item Type: Project Material | 110 pages | 8,022 engagements |

21. MARKETING OF CATERING SERVICES IN ENUGU STATE

» (A CASE STUDY OF MR. BIGG’S CATHERING SERVICE ENUGU. ABSTRACT This project work was on marketing of catering serves with a special interest on Mr. Bigg’s catering service Okpara Avenue Enugu as a case study. The objectives of the study among other things includes; To determine whether customers are satisfied with the service quality offered by Mr. Biggs in the marketing of catering ser...Continue Reading »

Item Type: Project Material | 92 pages | 9,177 engagements |

22. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE

» . (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mer...Continue Reading »

Item Type: Project Material | 51 pages | 6,538 engagements |

23. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STU...

» ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and vari...Continue Reading »

Item Type: Project Material | 78 pages | 8,768 engagements |

24. THE EFFECT OF AFTER SALES SERVICES ON CONSUMER PATRONAGE

» (A CASE STUDY OF PZ CUSSONS PLC) ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as delivery, maintenance, installations, guarantees and warranty, on consumer patronage. It further seeks to address su...Continue Reading »

Item Type: Project Material | 75 pages | 11,739 engagements |

25. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS.

» (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter. Chapter one deals with the nature and s...Continue Reading »

Item Type: Project Material | 78 pages | 17,726 engagements |

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