1. AN ANALYSIS OF NEWSPAPER READERSHIP PATTERN AMONG THE YOUTHS

» (A CASE STUDY OF I.M.T STUDENTS) ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth. This arose because it was thought that the youths did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youths, questionnaires were drawn and administered to ascertain the extent of reading h...Continue Reading »

Item Type: Project Material | 105 pages | 13,498 engagements |

2. THE EFFECT OF MASS MEDIA CAMPAIGN ON FAMILY PLANNING

» A CASE STUDY OF RESIDENTS OF ENUGU ABSTRACT This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban. The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with their planning in all faces of ...Continue Reading »

Item Type: Project Material | 66 pages | 10,725 engagements |

3. POWER INTERRUPTIONS AND BROADCASTING MEDIA PROGRAMMES IN ENUGU

» CASE STUDY OF ESBS RADIO AND TELEVISION ABSTRACT The aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television use and Radio. Thus, its aim at determining its impact and its effects on the social and economic life of the television viewers / Radio listeners. To ensure that adequate and appropriate data w...Continue Reading »

Item Type: Project Material | 93 pages | 6,970 engagements |

4. THE ROLE OF MASS MEDIA IN CRISIS RESOLUTION

» (A CASE STUDY OF IJAW/ITSEKIRI CRISIS) ABSTRACT In this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the Ijaw and Itsekiri Crisis, which started as far back as 1997 up till date. Hence this research work is carried out to determine to what extent the mass media could go in crisis resolution. The first chapter contains the introduction,...Continue Reading »

Item Type: Project Material | 54 pages | 11,842 engagements |

5. AN APPRAISAL OF NIGERIAN MEDIA AS AN INSTRUMENT FOR ERADICATING CORRUPTION

» (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA’S EFFECTS IN OBASANJO’S ANTI CORRUPTION CRUSADE). ABSTRACT This research work has investigated the media as an instrument in eradicating corruption using Obasanjo’s Anti corruption Crusade (A case study of the federal Radio operation of Nigeria) The objective of this work among other things was to find out the problems that fo...Continue Reading »

Item Type: Project Material | 59 pages | 8,833 engagements |

6. THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT ...

» THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager co...Continue Reading »

Item Type: Project Material | 73 pages | 11,093 engagements |

7. AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME

» : (A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT Advertising is known as the process of making things known to people and it is considered as non personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast. Therefore, advertising agencies s...Continue Reading »

Item Type: Project Material | 83 pages | 9,674 engagements |

8. THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS

» THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS PREFACE British Novelist Norman Douglas may have caught the essence of advertisings worldwide significance when he remarked, “You ca tell the ideals of a nation by its advertisements”. Indeed, while the advertising business was viewed as particularly American Institution in the first half of this country, that is certainl...Continue Reading »

Item Type: Project Material | 85 pages | 9,568 engagements |

9. THE ROLE OF THE MEDIA IN THE POLITICAL DEVELOPMENT OF NIGERIA

» ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and participation. This research work has gone a step further to examine the roles which the mass media has played towards the...Continue Reading »

Item Type: Project Material | 63 pages | 36,781 engagements |

10. THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING HABITS OF CONSUMERS

» (A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced people’s ch...Continue Reading »

Item Type: Project Material | 54 pages | 9,400 engagements |

11. PROBLEMS OF BROADCASTING MEDIA IN ADVERTISING PROCESS

» (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE, ENUGU) ABSTRACT The aim of this research to study the problems of broadcasting media in the advertising process. To carry out this study in a three research question were formulated. In carrying out the study, I designed questions from each of the three research questions. Each research question attract four question in the questionnaire was desig...Continue Reading »

Item Type: Project Material | 89 pages | 7,492 engagements |

12. AN APPRAISAL OF PRESS FREEDOM IN NIGERIA UNDER CIVILIAN RULE

» (A CASE STUDY OF OLUSEGUN OBASANJO REGIME 1999 – 2004) ABSTRACT This topic of research, “An Appraisal of Press Freedom Under Civilian Rule (A case study) is a top flight, thought provoking and interestingly challenging especially in our contemporary Nigeria which has embraced democracy and has been nurturing it for five years after almost thirty years if military dictatorship or domina...Continue Reading »

Item Type: Project Material | 81 pages | 14,830 engagements |

13. THE EFFECT OF BILLBOARD ADVERTISING IN PRODUCT PROMOTION

» (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis. To do this, we used survey research method to elicit the desired information from the sample produce. In this work we started the research problem, set the objective and significance of the study, communicated the research questionn...Continue Reading »

Item Type: Project Material | 87 pages | 11,744 engagements |

14. POWER INTERRUPTIONS AND BROADCASTING MEDIA PROGRAMMES IN ENUGU

» : CASE STUDY OF ESBS RADIO AND TELEVISION ABSTRACT The aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television use and Radio. Thus, its aim at determining its impact and its effects on the social and economic life of the television viewers / Radio listeners. To ensure that adequate and appropriate data...Continue Reading »

Item Type: Project Material | 93 pages | 7,187 engagements |

15. NIGERIAN HOME MOVIES AND INFLUENCES ON IGBO CULTURE

» ABSTRACT This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo culture given the rate in which these movies has proliferated Nigerians markets. The data gathered and the finds in this study are to serve as reference material for future researchers in the field of home movie production and mass co...Continue Reading »

Item Type: Project Material | 73 pages | 9,732 engagements |

16. PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION

» (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU). ABSTRACT This thesis, (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc. I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities...Continue Reading »

Item Type: Project Material | 110 pages | 11,050 engagements |

17. THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCO...

» THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO: (A CASE STUDY OF GUINNESS STOUT & BENSON & HEDGES CIGARETTE). ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. Such roles range from complementary, subjective, subordinate to major actors in most television advertis...Continue Reading »

Item Type: Project Material | 81 pages | 7,536 engagements |

18. THE EFFECT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION

» (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis. To do this, I used survey research method to elicit the desired information from the sample produced. In this work I started the research problems, set the objective and significance of the study, communicated the research question...Continue Reading »

Item Type: Project Material | 82 pages | 14,938 engagements |

19. COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUN...

» : (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE). ABSTRACT In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in Awgu Local government Area, Enugu State. I studied the respective role of Mass Communication and interpersonal communication in rural development in order t...Continue Reading »

Item Type: Project Material | 70 pages | 8,474 engagements |

20. THE EFFECT OF VIOLENT FILM ON NIGERIAN CHILDREN

» THE EFFECT OF VOILENT FILM ON NIGERIAN CHILDREN . A CASE STUDY OF CHILDREN IN ENUGU URBAN. ABSTRACT This project aims at the effect of violent film on Nigeria children, expecially children in Enugu urban. Chapter one is the introductory part of this project and it also dewell on the background of the study. Chapter two reviews the literatures of other writers and elaborates more on the in. Chapter...Continue Reading »

Item Type: Project Material | 45 pages | 12,949 engagements |

21. THE APATHETIC BEHAVIOUR OF NIGERIAN JOURNALISTS TO SCIENCE AND TECHNOLOGICAL REP...

» (A CASE STUDY OF JOURNALISTS IN SOUTH – EASTERN NIGERIA) ABSTRACT The need for this study was find out “The Apathetic Behaviour of Nigerian Journalists to Science and Technological Reporting”. This work was motivated by the felt need to know whether they have indifferent or apathetic behaviour to science reporting beat, whether the journalists possess adequate educational and pro...Continue Reading »

Item Type: Project Material | 101 pages | 10,382 engagements |

22. THE ROLE OF TELEVISION IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGER...

» THE ROLE OF TELEVISION IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA CASE STUDY OF NJIKOKA L.G.A ABSTRACT This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. The important of television as the ...Continue Reading »

Item Type: Project Material | 40 pages | 8,978 engagements |

23. ACHIEVEMENT OF MARKETING OBJECTIVE

» THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE , CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the...Continue Reading »

Item Type: Project Material | NIL pages | 9,030 engagements |

24. ROLE OF MASS COMMUNICATION IN DEVELOPING COUNTRIES NIGERIA

» AS A CASE STUDY ABSTRACTS Topic: The role of Mass Communication in the Developing Countries, The Nigerian Case. If there have been problems politically, socially and economically in the third world countries, this problem could be attributed to communication gaps between people who are expected to be in constant contract to make two ends meet. The communication gap which has been causing problems ...Continue Reading »

Item Type: Project Material | 82 pages | 21,799 engagements |

25. THE CHALLENGES FACING NIGERIAN BROADCAST MEDIA IN THE NEW MILLENIUM

» . A CASE STUDY OF FEDERAL RADIO COROPRATION OF NIGERIA (FRCN) ABSTRACT This research work dealt on the challenges facing Nigeria broadcast media (a case study of FRCN). Chapter one of the projects provided background information on the problems of the study due to technological backwardness of the Nigeria media. The research sincerely delved into the danger of making Nigeria technological dumping ...Continue Reading »

Item Type: Project Material | 61 pages | 51,185 engagements |

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